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A Story of Excellence from Generation to Generation

At Boelter’s Jewelers in Manitowoc County, WI, we have more than 90 years of experience in the jewelry business, bringing you the best and most beautiful selection of jewelry around. We have long prided ourselves on providing friendly, upscale service to all of our customers, earning their trust and praise with every interaction. That’s why most of our business comes to us by referral: from friends, neighbors, grandmothers, and mothers. Our customers know they’re working with the best when they come to us, so they’re happy to send their friends and family to our store for equally exceptional service.

Our History

A little over 90 years ago, in a small store across from Washington Park in Manitowoc, JA Boelter started the company originally known as JA Boelter’s Jewelers. In 1965, the business was taken over by sons Bill and Bob and the name was changed to Boelter’s Jewelers. The Boelter family started the business with the desire to help Manitowoc’s residents with their jewelry needs. With the store’s welcoming atmosphere, knowledgeable staff, large merchandise selection, and excellent repair services, Boelter’s soon became “Manitowoc’s Busiest Jewelry Store.” In 1988, Boelter’s Jewelers, Inc. was purchased by Richard Francois. After outgrowing the original location, the store expanded to a more spacious location at 2101 Washington Street, where they are still thriving today.

Boelter’s primary goal is providing the area’s best selection of jewelry and the kind of service that keeps customers coming back. Many people think buying jewelry is intimidating and expensive, but Boelter’s believes making a jewelry purchase should be a fun, heartwarming experience. That’s why Boelter’s provides a variety of exceptional quality items to meet any need. The store is well known for its Fine Jewelry, Seiko Watches and Clocks, ID Bracelets, Charms, Add-A-Pearls, Honora, Baby Gifts, and Sterling Silver Jewelry.

The Best in Manitowoc County

Thanks to many happy, satisfied customers, Boelter’s Jewelers has been voted the “Best Jewelry Store in Manitowoc County” five times, most recently in 2023 and a finalist in 2022.

With over 30 years of jewelry experience, Kathy did not hesitate when the opportunity to purchase the store came up on May 4, 2015. Kathy and Tom Muench of Manitowoc purchased Boelter’s Jeweler’s LLC; Kathy’s longtime dream came true; making Boelter’s locally owned once again.

A Tradition of Customer Satisfaction and Upscale Service

Throughout the 90 years, our store has been in operation, we have always prioritized providing the best selection of jewelry and top-tier service for customers. Our team at Boelter’s Jewelers is dedicated to providing a quality customer experience without the pressure or stress of other jewelry stores. We provide a variety of beautifully crafted jewelry, watches, clocks, charms, beads, and more. Whether you’re searching for an engagement ring for your beloved, a new necklace to add to your collection, or an exceptional gift for a loved one, our team is here to help. If you don’t find the perfect piece among our extensive jewelry collection, we can help you craft a custom piece, tailoring the design to the aesthetic of you or your beloved.

We also provide skilled jewelry repair and watch repair to restore your current pieces to their former beauty. Our staff will clean and check any jewelry for free and give you an estimate on any repairs that may need to be done, from resizing to stone and prong replacement. Our excellent goldsmiths and watch repair expert are more than willing to accommodate your needs. Remember Grandma’s strand of pearls that need to be restrung? Bring it in and we will have that taken care of—for Grandma, for you, or for a special event.