The birthstone for the month of July is the ruby! Rubies have always been popular among those in roles of power, as well as those in love; in some cultures, they consider it to be a stone of kings. Rubies are thought to symbolize power, wealth, and royalty. In fact, some believe that wearing rubies may protect one’s assets as well as one’s personal health and well being. These gemstones are extremely strong; actually, it’s almost as strong as a diamond or moissanite. Rubies make fantastic gifts for a variety of occasions, but are especially appropriate for romantic gestures. Make sure to stop in to see our wide selection of rubies, which are 20% off this month!